- Sell Companies By Leveraging Competitive Advantage
VIDEO - Clayton Capital Partners
Clayton Capital Partners CEO, Kevin Short, described how they are able to get significantly higher prices by leveraging competitive advantages when they sell companies.
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- 5 Ways Entrepreneurs Can Gain a Competitive Advantage
By: Peter Voogd, Entrepreneur
What differentiates you from everybody else, and why should people choose you and your business over your competitors?
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- Leverage Your Company's Competitive Advantage, Chapter 7, Sell Your Business For An Outrageous Price
By: Kevin Short, Clayton Capital Partners
To justify paying an Outrageous Price, a buyer must benefit in one of two ways: The buyer must either (1) anticipate tremendous gain from its purchase or (2) desire significant relief from the pain that the selling company is causing it.
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- Business Survival 101: Your Competitive Advantage
By: Brian Tracy
All marketing and sales strategy is based on differentiation. It is based on showing your customers exactly how your products and services are different from and better than any other competitive products or services offered in the marketplace.
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- Competitive Advantage - Is it Strong Enough?
By: Dragan Sutevski, Entrepreneurship In A Box
Your competitive advantage must be sustainable, something that would allow you surviving in a longer period of time. It must be recognized as the act, not on the paper in your marketing plan.
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